Redesign of PetStory MVP App for Pets
PetStory is an innovative pet service brought to life by Mars. Eager to expand their business, our client envisioned a mobile application that would offer telemedicine services and additional conveniences for pet owners. Our mission? To reimagine and enhance the existing MVP of the PetStory app, crafting a captivating design to entice users.
Role
Head of design
Deliverables
Team building
Design concept
UI Design
Created with
AGIMA
Year
2019-2022
As the head of the design team, I held the responsibility for envisioning the PetStory app's design. My colleagues and I took charge of the app's visual aspects, such as the interface, artwork, and communication.
Step 1: Defining the Aesthetic
Our journey began with a quest to define the overarching style and visual appeal of the app, aimed squarely at capturing the hearts of pet owners. We assembled a crack team of designers and embarked on a briefing session to cultivate multiple design concepts. I personally lent my insight to the creation of several look and feel alternatives.
Step 2: Design Selection
After weeks of intensive design work, we selected the design option that had the most appeal and resonance with our target audience. This design was tested with a select group of users to ensure its resonance and alignment with user needs.
Step 3: Application Evolution
With the design selected, we embarked on a comprehensive redesign of MVP PetStory. Our efforts included telemedicine, offline veterinary appointments, maps of pet-friendly locations and a host of other services. We also developed a new "Care Plan" feature that allows pet owners to sign up for automatic delivery of pet essentials.
Step 4: Crafting a UI Kit and Fine-Tuning
To ensure uniformity in our app's design, we crafted a UI Kit. This tool facilitated the creation of new screens and functionalities, all while preserving the app's distinctive style and user experience.
Step 5: Gradual Development
Alongside our design efforts, our development team laid the foundations for a phased app development strategy. This involved seamlessly integrating our fresh design and functionality into the existing app framework.
Step 6: Enhancement and grows
We began refining existing services such as telemedicine and others. We introduced a range of new features tailored for clinicians and administrators to streamline their interactions with pet owners and make their workflow easier.
Using Firebase and AppsFlyer, we carefully tracked user interactions with our newly launched features. Our analytics team conducted extensive research and data analysis to continually refine the product.
Results
The app received exceptional user ratings (4.8) and a remarkable Net Promoter Score (NPS) of 72.
Our project won the 'Best User Interface Award' on Behance, a testament to the superior quality of our design.
With over 10 million users currently using the app, it has become a household name among pet owners.
Over 420,000 veterinary consultations have been facilitated through the app.
The app provides users with online veterinary consultations and a central hub for their pet's health records.
An innovative subscription service, powered by pet data, recommends tailored pet food and delivery schedules.
Users can effortlessly place orders for pet food and grooming essentials, as well as locate trusted clinics for appointments.