My name is Kostya, and I've been in design for over 20 years — leading teams, shaping products, and scaling startups.
Born in Minsk, a city of engineers, I learned early to love solving problems. I studied management first, then design — a combination that taught me to balance business strategy with creative vision.
I've built design teams from the ground up, scaling them to 20+ people while reducing turnover and driving measurable growth. I've also co-founded two startups, taking products from concept to market.
When I'm not designing, you'll find me kayaking (still need to replace the one I sold before moving), gaming on my Steam Deck, or exploring new places on foot.



Why I Design
Marcel Dassault once said: “For an aircraft to fly well, it must be beautiful.” I believe the same is true for products.
But beauty is not only about aesthetics. Beautiful design means elegant engineering, smart problem-solving, the right balance between data and intuition, and the team and processes behind it.
Creating good design is what inspires me. I enjoy it equally when I shape a single button in Figma or when I run a one-to-one with a teammate — as long as it improves the final result.
That's why design isn't just my job — it's how I see the world.
Mentorship
Writing
How to Build a Strong Design Team (RU)
2020
The Death of Trends in Design, or How to Create an Awesome Digital Product (RU)
2020
What is a Product Designer: Roles, Required Skills, and Career Paths (RU)
2020
Essential Soft Skills for Designers: Examples Across Different Levels (RU)
2021
Top 7 Hard Skills for Designers (RU)
2021
11½ Practical Tips for Design Leads, or “Learn from My Mistakes” (RU)
2021
Table Design for Beginners (EN)
2022
Finding a Job: A Product-Oriented Approach (RU)
2022
How a Beginner Designer Can Easily Land Their First Job (RU)
2022
Yet Another Article on Design Systems (in Product Design) (RU)
2022
Dumplings, Cats, and Conversion Rates: A Day in the Life of a Design Director (RU)
2023
WHEN CAPS LOCK IS APPROPRIATE: Emphasis and Other Typography Tips (RU)
2023
How to Redesign a Service: Illustrated with a Medieval Castle Example (RU)
2023
Smartphones Are in for a Rebirth — and So Is Everything Else (EN)
2024
28 most common job search tips for designers (EN)
2025
Why You Can’t Land a Job in Tech: What’s Really Happening Behind the Hiring Curtain (EN)
2025