Originally from Belarus, I studied Management at BSEU and Design at BSHAD. With 24 years of design experience — 12 of them in team and product leadership — I’ve led a 10x subscription growth at AURA, helped launch a streaming platform that reached 500K users at WASD.tv, and increased profitability by 30% as Head of Design at AGIMA. I specialize in leading design teams and developing digital experiences that align with business strategy and accelerate growth for startups and organizations.
I have
built
teams
and processes
for companies
of various
kinds:
the digital
agency
,
the streaming
platform
,
and one of
Western
Europe’s
top digital
production
.
Currently,
I work
as an
independent
contractor,
focusing
on product
development
and
visual
communications for
.
I have
experience
co-founding
several
startups:
an alternative
donations
and marketing
platform
.
Although
both startups
failed, this
experience
helps me
successfully
solve
problems
for startups
like
Currently, I’m in Montenegro on a Nomad visa, preparing for the next step in my journey toward a new country and exciting professional challenges.
How to Build a Strong Design Team
2020
The Death of Trends in Design, or How to Create an Awesome Digital Product
2020
What is a Product Designer: Roles, Required Skills, and Career Paths
2020
Essential Soft Skills for Designers: Examples Across Different Levels
2021
Top 7 Hard Skills for Designers
2021
11½ Practical Tips for Design Leads, or “Learn from My Mistakes”
2021
Table Design for Beginners
2022
Finding a Job: A Product-Oriented Approach
2022
How a Beginner Designer Can Easily Land Their First Job
2022
Yet Another Article on Design Systems (in Product Design)
2022
Dumplings, Cats, and Conversion Rates: A Day in the Life of a Design Director
2023
WHEN CAPS LOCK IS APPROPRIATE: Emphasis and Other Typography Tips
2023
How to Redesign a Service: Illustrated with a Medieval Castle Example
2023
Smartphones Are in for a Rebirth — and So Is Everything Else
2024
28 most common job search tips for designers
2025
