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24+ years. 400+ projects. From startups to global brands. I turn business challenges into working products using hands-on design, AI agents, and cross-functional teams.
Growing subscription revenue 10× and sales 2× for AURA, a healthcare service
I improved the iOS and watchOS experience, website, paywall, and marketing touchpoints to increase conversion, retention, and product value.
Building AI assistants for user story mapping
StoryBot is an extension of the StoryMapper service. Both tools empower project managers to enhance product quality and manage tasks effectively, utilizing deep integrations with client infrastructure and fine-tuned LLM generators.
Scaled design, talent, and impact at AGIMA — the largest production agency in Eastern Europe
I led design across 100+ client projects, scaled the team to 20+ designers, cut turnover by 50%, and helped increase profitability by 30%.
Creating WASD.tv, A Cybersport Streaming Service
I put together a team and set up the processes to launch an MVP that later reached 500K monthly active users
Other work
About me
I'm currently based in Utrecht, the Netherlands. However, I was born in Minsk, a city of engineers, and I learnt to love problem-solving from an early age. Having first studied management, I then moved on to design — a combination that taught me to balance business strategy with creative vision.
I have built design teams from scratch, scaling them up to over 20 people while reducing staff turnover and driving measurable growth. I have also co-founded two start-ups, taking products from concept to market.
As a hands-on AI-powered designer today, I'm ready to solve almost any design problem.
Outside of work, I enjoy kayaking, gaming on my Steam Deck and exploring new places on foot.
Books that shaped me
Writing
AI Is Creating a Digital Mass Market
2026
Content Inflation. Nobody Reads Us Anymore
2026
Why You Can’t Land a Job in Tech: What’s Really Happening Behind the Hiring Curtain
2025
28 Most Common Job Search Tips for Designers
2025
Smartphones Are in for a Rebirth — and So Is Everything Else
2024
Table Design for Beginners
2023
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Hey, how about a little break? No KPIs, no OKRs, no portfolios to review. Just a bit of kayaking.
Use the ← and → arrow keys to paddle.Tap left or right of the kayak to paddle.