I’m Kostya

I’m Kostya

I’m Kostya

,

,

,

a design

a design

a design

lead

lead

lead

helping

helping

helping

products

products

products

grow,

grow,

grow,

ideas

ideas

ideas

fly,

fly,

fly,

and

and

and

teams

teams

teams

stay

stay

stay

sane.

sane.

sane.

2023-2025

10× subscriptions

2× sales

Hands-on

Growing subscriptions 10× and sales 2× for AURA, a healthcare service

I improved the iOS and watchOS experience, website, paywall, and marketing touchpoints to increase conversion, retention, and product value.

2019–2023

+30% profitability

40+ awards

C-level

Scaled design, talent, and impact at AGIMA — the largest production agency in Eastern Europe

I led design across 100+ client projects, scaled the team to 20+ designers, cut turnover by 50%, and helped increase profitability by 30%.

AI & ML

Big data

Data visualisation

Co-founder

Flexible charts for InsightHack and big data

InsightHack bet on artificial intelligence and machine learning to deliver automated services, such as market research and market analysis, competitive intelligence, technology exploration and scouting, ideas validation, and ideas research.

AI

Branding

Framer

Product design

Building StoryBot / StoryMapper, AI assistants for user story mapping

StoryBot is an extension of the StoryMapper service. Both tools empower project managers to enhance product quality and manage tasks effectively, utilizing deep integrations with client infrastructure and fine-tuned LLM generators.

Automotive

Branding

Product design

Designing Mycar.kz, an online car sales service

Mycar.kz is the major service for selling and buying cars online, which is based in Kazakhstan.

I’m a hands-on product design leader with 20+ years of experience creating digital products and 12+ years building and leading teams.

I’m now based in Utrecht, the Netherlands.

I was born in Minsk, a city of engineers where I learned early to enjoy figuring out how things work — and how they could work better.

Over the years, I’ve worked with startups, product companies, and clients across more than 100 projects. My work spans product strategy, research, UX, and UI, and I still enjoy being close to the craft.

I look at product challenges through a business lens and solve them as a designer. Research, Figma, AI, experimentation, and team building are all part of my toolkit — I choose what fits the problem rather than forcing a particular process.

Outside work, you’ll usually find me kayaking, gaming on my Steam Deck, or exploring a new place on foot.

Books that shaped me

Books that shaped me

So, let's do something cool together!

So, let's do something cool together!