I’m Kostya

I’m Kostya

I’m Kostya

,

,

,

a design

a design

a design

lead

lead

lead

helping

helping

helping

products

products

products

grow,

grow,

grow,

ideas

ideas

ideas

fly,

fly,

fly,

and

and

and

teams

teams

teams

stay

stay

stay

sane.

sane.

sane.

I focus on product design, team leadership, and shaping meaningful user experiences. I’ve worked with startups and global companies in media, fintech, healthcare, and streaming.

Tending.app: Turning a Phone-Sold Service into a Digital Sales Journey

A project where I created demand, improved interfaces, and built AI pipelines to launch sales.

10× in subscriptions, 2× in sales for AURA, a healthcare service

I shaped AURA’s iOS and watchOS apps, lead site improvements, and marketing visuals — enhancing UX, boosting key metrics, and delivering greater product value.

Scaled design, talent, and impact at AGIMA — the largest production agency in Eastern Europe

I focused on scaling operations, growing talent, and increasing business impact. Launched mentorship and talent programs that cut turnover by 50%, and drove initiatives that led 30% increase in profitability.

My name is Kostya. I’ve been solving product problems through design for over 20 years.

Born in Minsk, a city of engineers, I learned early to love understanding how things work and finding ways to make them better. I studied management first, then design — a combination that still shapes how I approach products today.

Now based in Utrecht, I work hands-on across product strategy, research, UX and UI. I’ve also built design teams from the ground up, scaled them to 20+ people, and co-founded two startups.

My ambition is simple: to create good design and solve real business problems. Figma, research, AI, and design teams are different ways to get there — and I know how to use each of them when it helps.

When I’m not designing, you’ll find me kayaking (still need to replace the one I sold before moving), gaming on my Steam Deck, or exploring new places on foot.

Writing

Writing

How to Build a Strong Design Team (RU)

How to Build a Strong Design Team (RU)

2020

2020

The Death of Trends in Design, or How to Create an Awesome Digital Product (RU)

The Death of Trends in Design, or How to Create an Awesome Digital Product (RU)

2020

2020

What is a Product Designer: Roles, Required Skills, and Career Paths (RU)

What is a Product Designer: Roles, Required Skills, and Career Paths (RU)

2020

2020

Essential Soft Skills for Designers: Examples Across Different Levels (RU)

Essential Soft Skills for Designers: Examples Across Different Levels (RU)

2021

2021

Top 7 Hard Skills for Designers (RU)

Top 7 Hard Skills for Designers (RU)

2021

2021

11½ Practical Tips for Design Leads, or “Learn from My Mistakes” (RU)

11½ Practical Tips for Design Leads, or “Learn from My Mistakes” (RU)

2021

2021

Table Design for Beginners (EN)

Table Design for Beginners (EN)

2022

2022

Finding a Job: A Product-Oriented Approach (RU)

Finding a Job: A Product-Oriented Approach (RU)

2022

2022

How a Beginner Designer Can Easily Land Their First Job (RU)

How a Beginner Designer Can Easily Land Their First Job (RU)

2022

2022

Yet Another Article on Design Systems (in Product Design) (RU)

Yet Another Article on Design Systems (in Product Design) (RU)

2022

2022

Dumplings, Cats, and Conversion Rates: A Day in the Life of a Design Director (RU)

Dumplings, Cats, and Conversion Rates: A Day in the Life of a Design Director (RU)

2023

2023

WHEN CAPS LOCK IS APPROPRIATE: Emphasis and Other Typography Tips (RU)

WHEN CAPS LOCK IS APPROPRIATE: Emphasis and Other Typography Tips (RU)

2023

2023

How to Redesign a Service: Illustrated with a Medieval Castle Example (RU)

How to Redesign a Service: Illustrated with a Medieval Castle Example (RU)

2023

2023

Smartphones Are in for a Rebirth — and So Is Everything Else (EN)

Smartphones Are in for a Rebirth — and So Is Everything Else (EN)

2024

2024

28 most common job search tips for designers (EN)

28 most common job search tips for designers (EN)

2025

2025

Why You Can’t Land a Job in Tech: What’s Really Happening Behind the Hiring Curtain (EN)

Why You Can’t Land a Job in Tech: What’s Really Happening Behind the Hiring Curtain (EN)

2025

2025

Content Inflation. Nobody Reads Us Anymore (EN)

2026

AI Is Creating a Digital Mass Market (EN)

2026

Books that shaped me

Books that shaped me

So, let's do something cool together!

So, let's do something cool together!