2023-2025
10× subscriptions
2× sales
Hands-on
Growing subscriptions 10× and sales 2× for AURA, a healthcare service
I improved the iOS and watchOS experience, website, paywall, and marketing touchpoints to increase conversion, retention, and product value.

2019–2023
+30% profitability
40+ awards
C-level
Scaled design, talent, and impact at AGIMA — the largest production agency in Eastern Europe
I led design across 100+ client projects, scaled the team to 20+ designers, cut turnover by 50%, and helped increase profitability by 30%.

AI & ML
Big data
Data visualisation
Co-founder
Flexible charts for InsightHack and big data
InsightHack bet on artificial intelligence and machine learning to deliver automated services, such as market research and market analysis, competitive intelligence, technology exploration and scouting, ideas validation, and ideas research.

AI
Branding
Framer
Product design
Building StoryBot / StoryMapper, AI assistants for user story mapping
StoryBot is an extension of the StoryMapper service. Both tools empower project managers to enhance product quality and manage tasks effectively, utilizing deep integrations with client infrastructure and fine-tuned LLM generators.

Automotive
Branding
Product design
Designing Mycar.kz, an online car sales service
Mycar.kz is the major service for selling and buying cars online, which is based in Kazakhstan.
I’m a hands-on product design leader with 20+ years of experience creating digital products and 12+ years building and leading teams.
I’m now based in Utrecht, the Netherlands.
I was born in Minsk, a city of engineers where I learned early to enjoy figuring out how things work — and how they could work better.
Over the years, I’ve worked with startups, product companies, and clients across more than 100 projects. My work spans product strategy, research, UX, and UI, and I still enjoy being close to the craft.
I look at product challenges through a business lens and solve them as a designer. Research, Figma, AI, experimentation, and team building are all part of my toolkit — I choose what fits the problem rather than forcing a particular process.
Outside work, you’ll usually find me kayaking, gaming on my Steam Deck, or exploring a new place on foot.



Recent Writing
AI Is Creating a Digital Mass Market
2026
Content Inflation. Nobody Reads Us Anymore
2026
Why You Can’t Land a Job in Tech: What’s Really Happening Behind the Hiring Curtain
2025
28 Most Common Job Search Tips for Designers
2025
Smartphones Are in for a Rebirth — and So Is Everything Else
2024
Table Design for Beginners
2023
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