Tending.app. Product Design Lead. Oct 2025 — Jul 2026. Led two designers while staying hands-on across research, onboarding, pricing and checkout. Helped simplify the offer and redesign the purchase journey.

AURA Devices. Head of Product Design. Sep 2023 — Sep 2025. Led a small design team and designed across iOS, watchOS and web. Used paywall experiments and audience research to grow premium subscriptions.

AGIMA. Design Director. Jan 2019 — Aug 2023. Scaled the design practice to around 20 people. Directed design across 120+ client projects and introduced reusable UI kits and shared accessibility standards.

MTS / WASD.TV. Head of Product Design. Feb 2018 — Dec 2018. Built the product design function and hired a three-person team. Led streamer research, core flows and MVP design for the livestreaming platform.

Sberbank-Technology. UX/UI Design Team Lead. May 2017 — Feb 2018. Led a team designing a service desk for 400K internal users. Tested monitoring dashboards with operators and engineers.

IWILL. Design Director. Jan 2013 — May 2017. Built the design function and distributed team operations for a full-service agency. Clients included Coca-Cola, Unilever and McDonald’s.